It doesn’t matter if you are sitting down at home with a beer and a book or whether you are in the pub with your mates for your Saturday meet-up, having a beer is your time.
For me, beer isn’t just a beverage to knock back as fast as you can just so you can go onto the next one, its role is varied. It’s the drink I enjoy whilst curled up with a good book, it is part of the enjoyable experience of having those couple of hours of peace. Times spent with friends either passing various glasses around so we can all taste the various pints brought or individual pints drunk during a good afternoon of talking and laughing.
Perhaps this isn’t the right subject matter for what sparked this post off but when I think of time and beer it’s memories rather than good aged beers I remember. A group of friends chatting around a bottle of wine is one of the most used advertisements for wine there is and I think it’s one that beer adverts don’t use enough. Memories of great evening can be brought back by the mere sight of the pump clip on the bar and those thoughts tend to influence you on your choice too.
Time for another? The phrase we often hear used with an empty glass being shook gently by a mate as they head to the bar. Beer is a sociable drink and it’s amazing how much time can be made for just one more pint with a mate and how much we look forward to it. National institution in a way, not alcohol marred by drunken idiots on cheap vodka shots that make the cover of the Daily Mail but beer enjoyed in a social environment with friends. Happy but not drunk, that stage where time seems to linger and you make it home in time for a good night’s sleep before getting up still feeling good in the morning.
Time has a lot to do with beer, the whole process it takes to make it, age it at home if you like but the most important time to me is when it is time to drink it.