Pub and book vouchers only in my cards this year please!
Rather than reading about it I actually overheard this on the television last night as I was reading and a brief look-see on the interwebs has revealed I wasn’t going mad but it is a real promotion. I have long been a fan of book tokens as a big reader ever since my first one at the tender age of about eight years old, so the thought of pub vouchers sounds a wonderful idea to me.
This is one of the better ideas I have seen for helping pubs increase their trade. I can see a few people buying these vouchers for relatives or friends they have no idea what to buy for as vouchers always seem a little better than just giving money in a card.
From the 12th of November this year ‘over a thousand’ pubs will be accepting these vouchers, although at the moment I can’t find a list of the breweries or pubs actively involved. However the reports do mention Tangle Foot beer so fingers crossed that means Hall-Woodhouse are doing the voucher scheme.
I look forward to seeing how this goes.
Thursday 11 March 2010
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