Tuesday, 16 August 2011

Beer & Gender

Again, I know I posted on this before but as it still is going around.

Yet again marketing research from big companies assume that we need female beers or ales to get us to drink the stuff. Why?

Seriously, why on earth would you do that?

I cannot understand about marketing departments is this need to give a drink that can (and is) enjoyed by both sexes a defined gender for a brand of it. Let's face it, partly the reason for women not drinking beer is down to gender stereotyping, beer is seen as a man's drink. This can be enforced by advertising or social rules, so why not make all your products from the stables appealing to both women and men? You know be edgy and break the mould rather than steel girdering it?

Some wines used have these labels. Yes, most men have tried and do enjoy drinking certain wines which due some advertising were seen as feminine. Because a lot of wine advertising now alternates between the sexes instead of focusing on one of them. This has made wine come back into a drink for everyone to enjoy in that wind-down after work drink. Beer markerting could do this and yet often doesn't.

A drink which is lower in alcohol for us ladies, again why? We drink spirits and wines which are at the lowest end are often 9% and go easily upto 40% depending on what it is you are drinking. I just hope these female beer products actually taste of something rather than an unexciting bubbly mehness of bland.

All you are doing by having female 'friendly' drinks is building up a wall that doesn't need to be there, make your marketing and product appeal to everyone.

Athough a pretty bottle... and you have me on that one, I love a good bottle label and if it has a matching glass I'm there.

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