Guinness & How To Do An Advert Right

http://m.youtube.com/watch?v=xwndLOKQTDs&desktop_uri=%2Fwatch%3Fv%3DxwndLOKQTDs The latest Guinness advert certainly shows how to do advertising right, the beer is as usual for this brewery advertised right at the end but the whole advert is based on showing friendship rather than a mock up of hells chorus with overblown 'obstacles' to get around or oneupmanship against your mates. Ok, Guinness isn't my favourite beer by any means but I have to give them credit for this.